Digital media industry veterans Jack Serpa, Kevin Lynch and Hassan Khan have been named to key sales and product development positions, along with Joe Tripician who joined Medialink earlier this year to direct its Internet initiatives. Serpa and Lynch will join Tripician in Medialink's New York headquarters; Khan will join Medialink's international team in London.

Serpa has been appointed Senior Vice President of Client Solutions and will oversee Medialink's national sales force. Serpa, 47, brings 23 years of experience generating new revenue in public relations and media research. He was formerly a vice president of business development at Cision, an international provider of news media intelligence, where he focused on sales expansion and industry relations. Earlier, he led business and product development teams for electronic news distribution companies Business Wire, Marketwire and Entertainment Communications Network. Serpa also founded a Web-based media research venture that was subsequently acquired by The Arbitron Company. In addition, he later established the online media research practice within Mediamark Research Inc., a consumer research firm.

In an effort to accelerate Medialink's sales of its Mediaseed portfolio of online services, Lynch and Khan have been named Account Director for the U.S. group and Director of Client Services for international business, respectively.

Lynch, 39, will pursue business from previously unexplored U.S. prospects, as well as partner with Medialink sales representatives to develop Mediaseed-enhanced distribution and asset management strategies for existing clients. Lynch was previously Director of Business Development with The FeedRoom, Inc., a supplier of broadband media solutions for media companies, organizations and government agencies, where he generated business from corporate, media and not-for-profit clients. Prior to that, he held progressively senior sales positions that specialized in online advertising for several regional newspapers and magazines.

Khan, 32, will focus on business opportunities in Europe, the Middle East and Asia-Pacific that will help to grow Medialink's Web-based offerings, including digital newsrooms and production and distribution services to be powered by Mediaseed. Most recently, Khan was Director of Client Services for The NewsMarket, an online platform used by media outlets globally. Earlier in his career, he was in account management roles for U.K. websites that specialized in recruitment services.

As Director of Broadband Services, Tripician was instrumental in the September launch of Medialink's Mediaseed suite of digital services and Web-based content exchange portal and will play an integral role in the ongoing research and development work for Mediaseed. A multiple Emmy award-winning filmmaker, Tripician, 53, also brings a background in branded online entertainment and broadband media technology with previous experience at technology solutions firms sevenEcho, Focustream.net and Creative Bubble.

"We are exceedingly pleased to welcome Jack, Kevin, Hassan, and Joe to Medialink's diversely talented team of media professionals," stated Larry Thomas, chief operating officer of Medialink. "This robust infusion of skills and experience will enhance Medialink's well-established reputation for outstanding client service and creative results. In a dynamic communications environment where rules are being redefined everyday, Medialink's senior strategists combine their unparalleled production and media relations expertise with innovative Internet and broadcast solutions to help marketers and PR professionals reach audiences with unprecedented precision and impact."

Medialink produces and distributes branded and fully-sourced video and audio domestically and internationally to thousands of Internet sites and television and radio networks and stations on behalf of its clients. In recent years, the Company has been steadily expanding its broadband distribution network by posting its clients' content on such popular sites as Yahoo!, Google, YouTube, MySpace, AOL Uncut, Metacafe, Crackle, Revver, Veoh, Vmix, and Broadcaster, and with syndicators and aggregators, such as Blinkx, Brightcove, ROO, Voxant, and Clip Syndicate.

Mediaseed, which is built upon a digital asset management system that was integrated into the Company's global media operations in 2006, is a powerful Web 2.0 complement to Medialink's award-winning production, media relations and broadcast distribution services. By establishing a customized portal via Mediaseed, clients can more easily partner with Medialink for video and rich media production and distribution services, as well as store, share and track assets employed in broadcast and Web campaigns for marketing, public relations or public affairs efforts.

In addition, Medialink produces and distributes Narrative Marketing(TM) video and audio, which uniquely profile the benefits of brands, services or issues, and target specific audiences via precise media buys on television, radio and the Web.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

    For more information:
    Mary C. Buhay
    Senior Vice President, Corporate Communications
    Medialink Worldwide Incorporated
    Tel: (212) 682-8300
    mbuhay@medialink.com

Source: Medialink Worldwide Incorporated